‘One of the most earliest manifestations of childhood sexism is the almost surreal segregation of children’s toys. The absolute separation along colour, type and aesthetic lines has now become so complete that the briefest glance around almost any children’s toy store reveals a bizarre battleground.’


My daughter was never keen on playing with dolls- she had one baby doll and a little pushchair, but never really played with them.

Almost every princess is white with long blonde hair and blue eyes. Their waists are smaller than their heads, their legs matchstick thin.

My daughter told me Barbie was fat when she compared her to her Monster High doll.

‘… the sheer saturation of tween culture with these characters and images creates a powerful dictoral consensus about who girls should be (princesses, fashionistas, girlfriends), what they should be interested in (boys, make up, clothes) and how they should look (thin, white, made-up). And these influential cultural mores are having a profound effect on the way our daughters see themselves and the shape of their futures. In the words of a 10 year old interviewee:
It’s more important for girls to be pretty. Girls are meant to be used as models, but boys are more clever so they don’t have to worry about their looks because they can get a different job.’

Everyday Sexism. Laura Bates. 2014.

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